Gangplank Success Brownbag – Introduction To Google Analytics

I had the pleasure of presenting an Introduction to Google Analytics over at Gangplank Tucson today.  I couldn’t be happier about how it turned out.  We had about 20 attendees and not only did I get positive feedback from a few folks that the content was useful, but even ended up being able to help a couple of guys from a local eCommerce site implement shopping cart tracking for their GA & store.

In the presentation I covered:

  • Setting up Google Analytics
  • How to read the dashboard report
  • How and when to use goals
  • Funnel visualization
  • Traffic sources
  • Using the URL builder
  • Implementing site search