Gangplank Success Brownbag – Introduction To Google Analytics
I had the pleasure of presenting an Introduction to Google Analytics over at Gangplank Tucson today. I couldn’t be happier about how it turned out. We had about 20 attendees and not only did I get positive feedback from a few folks that the content was useful, but even ended up being able to help a couple of guys from a local eCommerce site implement shopping cart tracking for their GA & store.
In the presentation I covered:
- Setting up Google Analytics
- How to read the dashboard report
- How and when to use goals
- Funnel visualization
- Traffic sources
- Using the URL builder
- Implementing site search
Connect With Me