Who is Aaron Eden?

Aaron Eden is a principal at Moves the Needle and adjunct professor at the University of Arizona. For more than 20 years, Aaron has utilized his passion for innovation, entrepreneurship and customer empathy to launch multiple successful businesses in industries ranging from information technology, real estate, online continuing education, family entertainment and consulting.

Previously, Aaron worked as a product manager for Leadership Development inside Intuit, Inc. with specific focus on helping senior leaders apply Lean Startup principles inside the company. As an Innovation Catalyst, Aaron uses his design thinking, lean startup, design for delight and rapid experimentation skills to coach employees on how to effectively innovate across the entire enterprise. Resulting in hundreds of millions of dollars of new revenue and delighted customers.