Understanding Why

Are you contemplating starting your own home business? Are you already involved in one, but aren’t having the success you had expected?

Have you seriously considered the reason “why” you wanted to start in the first place? There are many reasons to start a business from home, but If your why is big enough then the how becomes easy.  You can always use your why to keep you motivated during tough times.

When I started my business, I had a solid J.O.B., but was intent on helping my girlfriend pay down her credit card debt and help her to require less work hours as well as have more time with her daughter and me.  For me this is a good enough reason to put many hours a week into my home business, but for you it might require something stronger.

What is your passion in life?

What do you dream about?

What keeps you up at night?

Do you want to be a full-time parent?

Do you want to do volunteer work?

Maybe you have a loved one that is in need!

Or you’d like to go to college?

Perhaps build your dream house or travel the world!

If money were no object, what would you do? Where would you go? What would you become?

Take a piece, or two, of paper out and answer these questions with your spouse or significant other. Really search your heart! Don’t take the easy road and say, “To make more money.” That is generally the outcome people in business are working toward, but it is really a means to an end. Get specific – be outrageous – but mostly, be honest and real with yourself, because unless you are just stubborn, you aren’t likely to succeed in a home-based business if you don’t have a “why” that gives you immediate pause.

Your “why” must be a strong enough incentive to get up early or stay working late even thought there is no boss to dock your pay. It must be clear enough for you to keep up with the daily tasks you may not enjoy. You need to be passionate enough about your dreams, your goals, your objectives, that when you are struggling, you’ll be able to push through the pain, because your “why” is that worth it.  The phone may feel like its 1,000lbs before a call to a prospect if you don’t know “why”.

Once you’ve got your “why” clearly pictured in your head you need to write it down in a few sentences and make sure you keep it in plain sight at all times!

As always if you’re stuck trying to come up with your “why” please get a hold of me and I’ll be happy to help any way I can.