LinkedIn Optimization Techniques

LinkedIn SEO for Individuals and Businesses


Optimizing your LinkedIn profile is paramount to your success when operating a business.  Many business owners establish their presence within the LinkedIn network, but a very small percentage experience the true benefit of being a LinkedIn member.  In order to truly gain momentum with this networking tool, an individual or a business must understand and quickly apply a set of optimization techniques.


During the presentation, LinkedIn SEO for Individuals and Businesses, I show you the very techniques needed to take your business to the next level.  You will learn:

  • Why LinkedIn?  Why should you use LinkedIn? After all, it is the largest business networking site available and at your fingertips are decision makers with a different mindset.
  • Optimizing Your Profile:  Learn how to strategize and make your profile soar above the crowd with simple techniques, such as getting recommended.
  • Leveraging and Growing Groups:  In order to get results, you must have a targeted database.
  • Driving Traffic:  Generate traffic for your business.  Find out how connecting your blog to your profile makes a world of difference.
  • Webinars:  Webinars are the way of the future and to capitalize on your time, learn to address a group of people rather than one individual.
  • Build an Email List:  Having a solid email list helps you keep your business name and products and/or services in front of buyers and potential buyers.
  • Connecting With Decision Makers:  Eliminate the middle-man and connect directly with decision makers.


At the conclusion of this presentation, I challenge you to apply these SEO techniques to your LinkedIn profile, connect your profile to your blog, create or join a group, and either build or contribute to the group. My question to you is: ‘Will you accept the challenge’?